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"You’ll Be Amazed" TSR ad for the Dungeon boardgame and the D&D Basic Set. From the first issue of Asimov’s SF Adventure Magazine, Fall 1978. Dungeon artwork by Dave Trampier.
"THE SWORD AND SORCERY GAME OF ROLE PLAYING FOR THREE OR MORE ADULTS
THE BASIC SET CONTAINS EVERYTHING YOU NEED TO BEGIN PLAYING THE GREATEST FANTASY GAME EVER!"
Here are some notes I wrote about this ad previously on OD&D Discussion:
I looked through Dragon magazines from 77 and 78 and didn't see this ad.
Although it appeared in a Fall 1978 magazine, it was probably created earlier, due to:
(1) Having a Lizard Logo; the July 1978 Dragon (#16) has Gamma World/Players Handbook ad with Lizard Logo; the August 1978 (#17) has full-page PH ad with Wizard Logo
(2) "T.M. REG. APP. FOR"; according to the Acaeum, the 3rd print Basic set rulebook (May 1978) still had the Lizard Logo but was missing the 'TM applied for' notice. The next printing of the rulebook (2nd edition) in Nov 78 had Wizard Logo.
It's also interesting that DUNGEON! is promoted as a solo game. Never saw that anywhere else.